Thread: Has Analytics Shown What Works Best?

Joy,

I use GA extensively. I can share what is working for me, and it's pretty much across the board.

Q&A posts are great for pin-point targeting people's buying questions. Let's take my DetailClay.com site as an example. I studied the topic and came up with 34 common questions that people ask. Like these:

1. Will detailing clay remove scratches?
2. Will detailing clay scratch my car's paint?
3. How often can I use detailing clay?

I found these questions worded differently, so I use the most common phrase as my title.

Google is very good at targeting these pages, even when it's not an exact match. When I discover that Google is sending people to a page for a question that does not match the purpose of the page, I create another post that targets the search phrase Google is sending traffic to.

These pages convert very well if you place an offer on them after answering the question. The Plugin Shops plugin will do this for you in about 3 seconds of work.

The other pages I get a lot of traffic on are my anchor pages. These are the how-to topics or other topics of interest. These are the pages that really define what you site is about, and they are the ones that will normally achieve internal page rank. As far as Google is concerned, these are authority pages.

I have one site with a how-to topic that gets nearly 400 visitors a day, mostly from Google. The single page used to bring in close to $500 per month. The topic is how to fix a scratched wheel on your Porsche, BMW, or Audi car. Unfortunately, there's no longer a provider for the supplies on Amazon so I need to find another affiliate offer. The point is, this page became an authority on the topic with Google.

Here's the real kicker... I didn't write the article! I found it on an Audi forum and asked the author if I could have permission to use it.

Spend time to research your topics to understand what people need.

This is incredible research David. You really have your pulse on the market psychology. This makes so much sense to me.

I do have a Squidoo lens where I used some content from WP Answers and have had some small success but after reading more and more of your input on this, I believe I can really ramp up in the question and content areas.

I really appreciate you sharing how to approach content research for maximum results.

Originally Posted by Sunshine

This is incredible research David. You really have your pulse on the market psychology. This makes so much sense to me.

Thanks, Sunshine... this comes from a lot of years of watching people online. I'm a firm believer that people will buy from you if you really take the time to help solve their problems. Big, small... it does not matter.

In my former business, if I didn't have a product to solve a customer problem, but I knew my competition did, I sent them to my competitor. One day I received a nice note with a $700 order. The note said, "David, I purchased the item from xyz but came back to shop with you for this order because you were so helpful."

People love it when you are truly helpful.

Gary,

I'm not sure what advice I could give without seeing the specific site to see how your writings convert to selling.

On the page vs. post issue, if what you are writing about is an anchor topic of your site, by all means, make it a page. Lately I have been cheating a little. I first publish an article as a post, then convert it to a page. This would make a great plugin.

The reason I do this is because Google indexes most of my posts in a matter of minutes, whereas a page may take a few days. After it has been on a while, Google will come back again, find that its anchored to the home page and give it some PR. I've been getting good articles to rank in 3 months or less this way.

There you go... problem solved. Post it til it's in Google, then change it up!